Welcome, CEO!

I really appreciate your taking the time to let me know your role. That will help me target the content I send to match your needs.

There’s a good reason I focus so much on maximizing the contribution of your people: that’s the way to make transformational improvements in your bottom line. With the process we use, most companies experience a 15-30% increase in profitability in the first 6 months, and 100% or more in the first year. Similar results have been demonstrated in over 200 turnarounds and 700 business optimization projects.

I’ll be sending you more insights about how this works and how the principles apply to your company, so watch your inbox!


Executive Sessions


Workforce Optimization


Meet Brad

Brad Wolff

Brad Wolff

Managing Partner


Brad Wolff is the People Maximizer. He specializes in workforce optimization and guiding companies to make the most of their “human potential resources.” His passion is empowering people to create the business success and life fulfillment they desire, in a deep and lasting way.

Brad is Managing Partner for PeopleMax, an Atlanta-based Workforce Optimization firm. Its focus is helping companies gain control over their people problems to increase productivity, profitability and employee engagement while reducing stress and conflict. This encompasses employee alignment, development of a great culture, successful strategy and leadership effectiveness.

A CPA by training, Brad combines his analytical skills with more than 20 years in the recruiting business to achieve success for his clients. He’s also a Certified Professional Coach through the Institute for Professional Excellence in Coaching (iPEC). He also has a Certification in Managing Change in Human Systems from the Center for Human Systems.


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